How artworks move from artists to your space — and how the system supports ongoing engagement with art.
Artoo is structured as a coordinated system in which each element plays a distinct role.
The imaging technology creates environmentally adaptive digitalised artworks and maintains their visual presentation
The platform manages the publishing, availability and delivery of artworks in line with distribution rights
The display presents the artwork in the user’s space in a consistent way
Each part is designed to work together, creating a controlled and repeatable way to experience art.
Artoo follows a structured process that connects artists, artworks and audiences:
1. Selection
Artworks are sourced and curated from contemporary artists.
2. Digitalisation
Each artwork is prepared using TrueHues™ to create a version suitable for adaptive display.
3. Publication
Digitalised editions are published on the platform and made available to users.
4. Access
Users can access artworks through the platform, choosing how they wish to engage with them over time.
5. Display
Artworks are presented via artooCanvas™ within the user’s environment.
6. Rights exchange
As artworks are experienced, artists and art investors may exchange publishing rights in response to evolving demand for an artwork.
This process is designed to maintain the integrity of the artwork while enabling broader and more flexible access.
Artoo is structured as a coordinated system in which each element plays a distinct role.
The platform manages the selection, preparation and availability of artworks
The imaging technology prepares and maintains how artworks are visually presented
The display delivers the artwork into the user’s space in a consistent way
Each part is designed to work together, creating a controlled and repeatable way to experience art.
Artoo is structured as a coordinated system in which each element plays a distinct role.
The platform manages the selection, preparation and availability of artworks
The imaging technology prepares and maintains how artworks are visually presented
The display delivers the artwork into the user’s space in a consistent way
Each part is designed to work together, creating a controlled and repeatable way to experience art.
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